elli stühler is a words person

A strategic wordsmith and a word-wise strategist with a brain for brand. A bit like ChatGPT in that she’s ready for anything, only easier to prompt, runs on less energy and won’t hallucinate on the job (and that’s a promise). 

services:

copywriting

tone of voice

brand strategy & storytelling

naming

editorial & content strategy

editing bespoke publications

research & intelligence reports

clients & collaborators:

Avenue Road, Client Earth, Courier Magazine, DNCO, Design Hotels, Design Studio, Fenwick, gestalten, Google, Gousto, Grohe, Hilton Hotels, Hyundai, Made Thought, Kingdom of Bhutan, Louvre Abu Dhabi, Lululemon, Max & Co., Maybourne Hotels, Mozilla, MSI, Pentagram, Porter Airlines, Postmedia, Public Address, Royal Bank of Canada, Shopify, SPACE10, Studio Koto, V&A Museum, Winkreative, Zegna

The Backstory:

I studied at Canada’s top journalism school where hardened reporters drilled the importance of checking facts and cutting the fat from your copy. I’ve not forgotten these lessons.

Since then, I’ve worked on national ad campaigns and international titles. I’ve held full-time positions at Winkreative, dn&co and gestalten, and I’ve lived in Vancouver, Toronto, London and Berlin. I was the managing editor of Porter Airlines’ in-flight magazine, edited a book about Hyundai’s design chief and defined the tone of voice for the Louvre Abu Dhabi.

I am the author of two books: Otl Aicher’s Isny and Roberto’s Rio, both published by Place Press. The former is prefaced by Norman Foster and the latter was hailed by the Observer as one of the best architecture books of the year. Since working with gestalten, I’ve co-edited a dozen more books, which have been featured in the New Yorker, Dezeen, Architectural Digest, Arte, Creative Review, Wallpaper* and more.