Elli Stühler is a words person.

A strategic wordsmith and a word-wise strategist. A bit like ChatGPT in that she’s ready for anything, only easier to prompt, runs on less energy and won’t hallucinate on the job (and that’s a promise). 

Services:

  • I write texts of all shapes and sizes, from websites to tag lines, speeches to scripts

  • It’s not just what you say, it’s how you say it. I’ll crack your brand voice and package it up into clear, no-bs guidelines you can actually use.

  • Every brand needs a backbone. Who are you and what do you stand for? With input from your team, I’ll craft a brand narrative, positioning, mission, vision and values – the clear foundations to rally your brand from the inside out.

  • Naming your brand can be tougher than naming your own child. It needs a sound that sticks, a story that resonates across cultures and channels. And ideally, it shouldn’t already be taken.

  • Content without strategy is just noise. I’ll help you define what to say, where to say it and how to keep it consistent.

  • You want a magazine? I’ll give you a magazine. Draw your audience into your world with a bespoke publication they can have and hold. I’ll help you build it from scratch, including finding the right writers, photographers and designers to bring it to life.

  • Have you checked in with your audience lately? Are the same players still your competitors? With a journalist’s eye for patterns and stories, I help businesses make sense of the landscape through intelligence reports that reveal where you stand and where to go next.

Clients & collaborators:

Avenue Road, Client Earth, Courier Magazine, DNCO, Design Hotels, Design Studio, Fenwick, gestalten, Google, Gousto, Grohe, Hilton Hotels, Hyundai, Made Thought, Kingdom of Bhutan, Louvre Abu Dhabi, Lululemon, Max & Co., Maybourne Hotels, Mozilla, MSI, Pentagram, Porter Airlines, Postmedia, Public Address, Royal Bank of Canada, Shopify, SPACE10, Studio Koto, V&A Museum, Winkreative, Zegna

“I've worked with Elli on a few of our major projects. Her writing takes the strategic direction of each brief and infuses it with clarity, relevance and wit. ”

Joe Hewitt, Strategy Director at DesignStudio

“Elli is that rare breed of writer who can structure rigorous Tone of Voice guidelines, then seamlessly switch gears to pen highly creative, clever copywriting that people want to read.

Garrett Duncan, Creative Director at Made Thought

“Working with Elli is effortless. She nails every brief — from lifestyle to luxury — and gives us the confidence to hand projects over knowing they’ll be right first time. It makes our whole creative process sharper and more efficient.”

George Blower, Director of Lifestyle Brand Management at StiR Creative Collective by Hilton

The story:

Elli Stühler is a writer and editor based in Berlin. Her practice has many tentacles: copywriting and strategy for boutique brands, design and architecture publishing and long-form features and essays.

She’s worked on national ad campaigns and international titles and has held full-time positions at Winkreative, DNCO and gestalten. Vancouver, Toronto, London and now Berlin have all been, at one point, considered home. Her accent and preference for British spelling reflect this.

Elli is the author of two books: Otl Aicher’s Isny and Roberto’s Rio, both published by Place Press. The former is prefaced by Norman Foster and the latter was hailed by the Observer as one of the best architecture books of the year. Since joining the team at gestalten, where she worked from 2019 to 2021, she has co-edited a dozen more books, which have been featured in the New Yorker, Dezeen, Architectural Digest, Arte, Creative Review, Wallpaper* and more.

Nowadays she spends a lot of her time reading and writing fiction. She hopes to share some with you soon.